Gentlemen, start your ARVOs

FROM THE VAULT: June 7, 2013

We live in a crazy, mixed-up world.

While Mark fusses over margarine lids, Lloyd Blander's become FutureBrand's go-to for testosterone-fueled macho design. This coming Sunday, Lloyd's fielding not one but two NASCAR teams at the Poconos Speedway. His designs for Florida Lottery and Axalta will be whizzing and whining, kvetching and blow-bying 400 laps in a mad dash flash towards finish-line cocktails. 

Lloyd's definitely come a long way. Just a year ago he listed his favorite football team as "Quarterback." But now he's hanging out in sports bars and has become a bit of a chick magnet. In fact, Catherine, Anuschka, Courtney and Mona can barely keep their hands from around his neck. Even Mazzoli's begging Lloyd for sloppy seconds phone numbers.

And as the Axalta team knows, Lloyd likes to be hands-on. Not content to be just a spectator at this Sunday's race, Lloyd has suited up and will drive the #24 car himself. His likeness and catchphrase will also grace the Florida Lottery car. Darren and Paul, on a week-long NASCAR sticker implementation application activation site visit, were kind enough to send the following photos hot off the presses:

Just us tonight fellow FutureBranders as we celebrate and toast to Lloyd and the entire Axalta team in the large conference room, 5 pm sharp. Holmfridur has promised to join us all immediately after at Wildwood for more liquid libations. She actually wanted to get started at 2 pm, but we told her that was irresponsible. We only do that sort of thing when she's not in the office.