Like a bridge over troubled ARVO

FROM THE VAULT: August 2, 2013

Something rarer than rare happened at FutureBrand this past Wednesday. No it wasn't Russell's annual visit or a status meeting cancelled by Holmfridur. Rather for three glorious afternoon hours the office was designer free. In desperate need of inspiration and goof-off-ification, the creatives boarded their magical fantastical technicolor dream bus and butterflied on up to the Guggenheim to stare at a light show and take pictures of their shoes. 

Soon, a quiet, drama-free din fell over the office. There was no laughing. Or crying. Or foot stomping. Or Instagramming. The line outside Stella's office disappeared. And the men's room no longer smelled of weed. One by one, strategists peered up from the PowerPoints to realize they now had the electoral vote majority. A drunk with power Daniel, his referee shirt and an army of strategists were now in charge. Logic and straight lines would now rule the day. And order would be restored. Logos? Replace them with pillars! Color palette? Black and white! Typography? Courier works just fine! Guidelines? Do what I say and don't ask any questions!

And here so many of you thought ARVO was shut down by Stella and her no-fun police. Rest assured fellow FutureBranders, there are plenty more fart jokes and Holmfridur soliloquies coming your way each and every Friday. To put a cork on this week, let's boogie on over to Shades of Green, 125 E. 15th Street between Irving and 3rd, say around 6 or so. Holmfridur has GUARANTEED* her attendance and participation in a shot-drinking contest, so this really is a must-attend event not to be missed.

*Holmfridur did not actually guarantee her attendance or promise to drink anything with us slobs. She's probably doing something cultural and has had enough of our shenanigans for one week.