ARVO not to wear

FROM THE VAULT: August 7, 2015

It’s time for another Lloyd intervention. And not the kind that requires HR reps, tissue boxes and medical attention for traumatized junior designers. This one’s a fashion emergency. And a cautionary tale of a chronic t-shirt offender whose look is on life support. We didn’t give it much thought back in April, thinking maybe Lloyd was still suffering from PBSD (Pitney Bowes Stress Disorder). And it barely raised an eyebrow in May or June. For all we knew Lloyd was in love with a pizza delivery guy or Andy had eaten every last one of Lloyd’s other shirts. But since July…and especially now that we’re knee deep in August, Lloyd is all-in on the white t-shirts. And not just once in awhile. It’s become an every day uniform. 

 Glasses? Check. Pants? Check. Electric blue sneakers? Check. Apple Watch? Check. Hanes v-neck white t-shirt, size large? Check, check, check.

 Maybe, like Einstein, Lloyd functions at a higher level by wearing the same thing every day. Or maybe he likes showing off that plumber’s bod of his. Just this morning we found him looking under the sink for his laptop:

Speaking of uniforms, check out Lindsey and Alicia today. They either look like pharmaceutical sales reps or presenters from a German game show.

We have an extra special ARVO surprise tonight: sunshine! For those fellow FutureBranders who’ve been cooped up inside all day or not “sick,” kindly bask in the warmth of the sun’s rays with us on the ROOFTOP of Sutton Place. And it’s not far, just around the corner on Second Avenue between 54th and 53rd. Go into the bar called Midtown 1015 at (you guessed it) 1015 Second Avenue and keep taking the stairs until you see daylight or Veronique pocketing bar coasters and ashtrays because she’s gets a touch of the klepto after a wine or two.